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| Short Code |
What is a Short Code (2 way SMS) Campaign?
Short Code adds that competitive edge to your Advertising Campaigns. Your target audience can now contact you via SMS & thus helping you build a database of prospective clients. Short codes are design to be shorter to read out and eaiser to remember than normal telephone numbers. Short Codes are unique to each operator. These codes are widely uses for value-added services such as donations, charity, T.V. Voting and for ring tones.
There are many companies who rent keywords, on a monthly basis. Short codes are minimum five digits numbers and starts with 5 in India. Text sent to these short codes are commonly referred to as a premium rates. Message and cost very from operator to operator.
How does Mobile marketing work?
Step 1: Start your Short Code Campaign
You can select a keyword (subject to availability) that best conveys your Brand/Product. You can also choose from a wide list of available Short Codes
Step 2: Publicize the Keyword & Short Code
Use your existing marketing channels (Newspaper, TV, Radio, Outdoor etc) to publicize your Mobile presence just as you display your Address/Contact No:/Website
Step 3: Clients respond to your campaign
Prospective clients respond by sending in the keyword followed by their message to the Short Code. Our Web-Interface gives you extensive information including mobile number, message & time-stamp. Now you own a database of Mobile Numbers of your target audience. |
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Step 4: You contact your prospective customers
With the database of customers available; your sales/marketing team can contact them on their Mobile. Additionally, you can alert them with your offers/updates via SMS at regular intervals. |
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